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How to Run a Discovery Call That Actually Diagnoses (Not Just Qualifies)
Most discovery calls qualify prospects instead of diagnosing them. Learn how to run a discovery call that uncovers the real problem, maps the decision, and earns the next step.
Alec Trachtenberg
Jun 23


How to Price Your B2B SaaS Product Without Guessing: A Framework for Early-Stage Founders
Most early-stage founders price their product one of two ways. They look at what their closest competitor charges and go slightly lower. Or they pick a number that feels reasonable and ship it. Then they spend the next six months second-guessing themselves every time a deal stalls.
Pricing isn't a math problem. It's a positioning problem. And most founders are solving the wrong one.
Alec Trachtenberg
May 26


Why Most Early-Stage Companies Get Partnerships Wrong
Most early-stage SaaS companies pursue partnerships too early, expecting them to drive growth. In reality, partnerships amplify what already works. Without a clear sales motion, defined ICP, and structured execution, partnership deals stall or fail to produce revenue. This article breaks down when partnerships actually work and how to build a foundation that makes them scalable.
Alec Trachtenberg
Mar 26


A Founder’s Guide to Making the First Sales Hire
Hiring your first sales rep won’t fix a broken revenue motion. In this guide for early-stage SaaS founders, learn how to assess revenue readiness before scaling your team. Discover how to evaluate founder-led sales predictability, ICP clarity, buying triggers, sales structure, and revenue stability so your first AE becomes a multiplier, not a costly experiment. Build repeatability before you hire.
Alec Trachtenberg
Feb 26


How to Use Sales Enablement to Win More Deals (Without Sounding Like a Robot)
Sales enablement is just smart storytelling. Build better emails, decks, and case studies—and start closing more deals, faster.
Alec Trachtenberg
Mar 21, 2025


How Entertainment SaaS Companies Scale from $1M to $10M ARR
Unlock scalable sales strategies for entertainment SaaS startups — from outbound playbooks to GTM tactics & pipeline growth.
Alec Trachtenberg
Mar 5, 2025


Ideal Customer Profile Guide: Stop Wasting Time & Build One That Works
Stop wasting time on bad leads. This Ideal Customer Profile Guide shows you how to target the right buyers and close more deals.
Alec Trachtenberg
Feb 27, 2025
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