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MelodyIQ, a dynamic player in the music technology industry, aimed to enhance its outbound prospecting efforts and streamline its sales processes. The team had initially been sending emails from Woodpecker and generating lead lists from UpWork, but they wanted to scale up their success. Recognizing the necessity for a nuanced sales strategy tailored to diverse ideal customer profiles, MelodyIQ enlisted Alec Trachtenberg to guide them.

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