Most discovery calls qualify prospects instead of diagnosing them. Learn how to run a discovery call that uncovers the real problem, maps the decision, and earns the next step.

Most early-stage founders price their product one of two ways. They look at what their closest competitor charges and go slightly lower. Or they pick a number that feels reasonable and ship it. Then they spend the next six months second-guessing themselves every time a deal stalls. Pricing isn't a math problem. It's a positioning problem. And most founders are solving the wrong one.