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You Don’t Need More AI Tools - You Need a Sales System
Early-stage SaaS founders are flooded with AI sales tools, yet messy pipelines, inconsistent discovery, and stalled deals remain. This post breaks down why AI doesn’t fix broken sales processes and how it can actually help when used to reinforce structure, capture founder intuition, and improve sales velocity. Learn how smart teams use AI to support sales reps, standardize workflows, and turn founder-led sales into scalable systems.
Alec Trachtenberg
Jan 28


Selling to Record Labels: How to Break Through the Noise
Forget being another cold email. This is how music tech platforms actually get meetings with record labels.
Alec Trachtenberg
Apr 9, 2025


The Art of Social Selling: How to Use LinkedIn & Twitter to Sell B2B Software
Social selling isn’t about being loud — it’s about showing up. Be present on LinkedIn & Twitter. Build trust. Start real conversations.
Alec Trachtenberg
Mar 26, 2025


Why Founders Struggle with Sales (And How to Fix It)
Founders struggle with sales by overcomplicating messaging, targeting the wrong people & lacking urgency. Fix that and close more deals!
Alec Trachtenberg
Mar 9, 2025


How Entertainment SaaS Companies Scale from $1M to $10M ARR
Unlock scalable sales strategies for entertainment SaaS startups — from outbound playbooks to GTM tactics & pipeline growth.
Alec Trachtenberg
Mar 5, 2025


Why a Separate Domain is Essential for Outbound Sales Email Deliverability (and How to Set It Up)
Protect your email deliverability with a separate domain for outbound sales. Learn to set it up properly and stay out of spam folders.
Alec Trachtenberg
Feb 18, 2025


Building a Winning Go-To-Market Strategy for Your Startup in 2025
Refine your GTM strategy in 2025: target the right buyers, optimize sales, nail pricing & scale with data-driven growth. 🚀 #Startups #GTM
Alec Trachtenberg
Feb 13, 2025
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