top of page
Search

The Art of Social Selling: How to Use LinkedIn & Twitter to Sell B2B Software

  • Writer: Alec Trachtenberg
    Alec Trachtenberg
  • Mar 27
  • 2 min read
social selling for startups

Let’s be honest — cold emails can still work, but they hit different when your prospects already know who you are. If you're building a software company and not leveraging LinkedIn or Twitter (yes, still calling it that), you're leaving revenue on the table.

Social selling isn’t about racking up likes or posting inspirational quotes. It’s about showing up with intent, creating trust in public, and opening doors to private conversations that drive pipeline.

I’ve used these platforms to connect with execs at VC-backed startups, enterprise buyers, and decision-makers across industries — here’s how you can too.


 

1. Your Profile Is a Landing Page — Not a Resume

Think of your LinkedIn or Twitter bio like a mini pitch deck. It should clearly explain:

  • What problem your product solves

  • Who it’s for

  • Why you’re worth paying attention to

Skip the jargon. Lead with clarity. If a prospect lands on your profile, they should immediately know whether you’re relevant or not.

 

2. Comment First, Post Later

Founders and salespeople often think they need to post every day to “build a brand.” Not true.

A better play? Leave thoughtful, strategic comments on posts from:

  • Your target buyers

  • VCs who fund your ICP

  • Creators in your niche

This gets you seen by the right people without having to write a 12-tweet thread every morning.


 

3. Document, Don’t Overthink

When you do post, make it casual and honest. Share what you’re learning about your market, what your team is testing, or what you’ve noticed from sales calls.

People don’t buy from ghosts — they buy from people who show up consistently with insights, curiosity, and a point of view.


 

4. Use DMs the Way You Use Email — But Smarter

The best social sellers treat DMs like a warmer inbox. Once someone engages with your content (likes, comments, views your profile), that’s your window.

Slide in casually. Reference what they interacted with. Ask a real question. Offer something relevant — a helpful resource, a quick idea, or even a 10-min chat.

No pitch slaps. No weird automation. Just human-to-human.


 

5. Don’t Outsource the Relationship

You can delegate your outbound process — but you can’t outsource connection. If you’re the founder or sales leader at an early-stage SaaS company, your name is the brand. Use social to build trust at scale and make yourself the obvious choice when buyers are ready.


 

Final Thoughts: Conversations Close Deals

Social selling isn’t about being loud — it’s about being present.

In a world where inboxes are ignored and paid ads get tuned out, consistently showing up on LinkedIn and Twitter might be the most underrated way to build trust and start real conversations.

Build in public. Engage with intention. Let your future customers get to know you before you ever hit “send.”


Relationships > reach. Consistency > cleverness. That’s how deals get done.


Want help turning this into a repeatable strategy that books meetings and drives revenue?



bottom of page