2025 was a turning point for entertainment technology sales. AI moved from curiosity to scrutiny, buyers demanded workflow-first solutions, and pilots replaced big upfront commitments. Across music, film, and media, deals required deeper trust, stronger internal champions, and clearer value than ever before. This recap breaks down what worked, what stalled, and how AI tools and smarter GTM strategies will shape entertainment sales in 2026.

Founders struggle with sales by overcomplicating messaging, targeting the wrong people & lacking urgency. Fix that and close more deals!