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I help early-stage B2B companies maximize their revenue by using
the power of Hollywood storytelling.

Alec Trachtenberg



Missing sales targets can be a nerve-racking experience for any early-stage company, and can ultimately put your business in jeopardy.


B2B and SaaS startups that have difficulties growing may find themselves simply not doing enough outreach, not differentiating themselves enough from their competition, and not being easy enough to find. As a result, these companies fail to hit revenue targets, expand their customer base, and ultimately grow their business.  


What are the other main reasons early-stage B2B and SaaS companies fail to expand their customer base and to achieve their revenue objectives, you ask?


Only 47% of B2B companies have generally aligned sales and marketing teams.
45-clock-time-flat (2).gif
A majority of product-led companies and technical founders have an insufficient amount of time, skills, or interest in dedicating their efforts in building a sales/marketing strategy that works.
42.5% of sales representatives require 10 months or more to become productive enough to contribute to company goals.
SaaS Companies with a self-service model fail to break into mid-market and enterprise-level accounts due to a lack in expertise and resources.
80% of sales require 5 follow-up calls after the meeting. 44% of sales reps give up after 1 follow-up

Whether you have struggled with business development in the past, or don’t really have a culture that supports internal sales, I can help grow your business for less than the cost of a full-time sales team.

Outsourced sales, outsourced lead generation, software sales consultant, B2B software sales, software sales strategy, software sales consulting, software sales consultant, enterprise sales consultant


You need a partner with experience building sales teams, generating a high volume of qualified meetings, creating go-to-market strategies, and implementing business development systems and processes. Most importantly, you need someone who can craft a compelling story around your company and product offering that would make any listener feel like they just watched an epic Hollywood blockbuster.


Sales Strategy &
Go-To-Market Consulting

Never miss a sales goal again. I will build your company sales playbook and show you how I guided a product development SaaS company to achieve 300% growth during the pandemic.

Business Development & Appointment Setting

I will source leads that fit your ICP, connect and share your unique value proposition, and schedule a high volume of sales-qualified meetings on your calendar each month. 


I will coach you and your team on the best sales practices that will positively impact your sales process and increase your closing rate. My process can help improve your team’s production by 2-4X. 

b2b sales consultant, go-to-market expert, saas sales consultant, sales consultant for hire, expert sales help, marketing strategy,  saas consultant, b2b saas consulting, go-to-market strategy, customer acquisitions, sales & marketing alignment, business planning, hands-on consulting firm, full-funnel digital marketing,  internal sales, hire sales team, hire sales expert


I am a sales strategist, film producer, and best-selling author who specializes in helping B2B startup companies maximize their revenue by embracing the art of Hollywood Storytelling. With my experience working in the movie industry, I have leveraged my storytelling skills to help technology entrepreneurs and early-stage companies map out their brand story and go-to-market strategy, define their ideal customer profile, and to build a repeatable and scalable sales process that succeeds.


Over the last decade, I have built and managed sales teams and business development programs from scratch at a variety of early-stage B2B SaaS startups. I’m an active salesperson who practices what I preach. I have booked hundreds of sales qualified meetings and have closed $3,000,000+ in revenue with Fortune 500 companies including Amazon, Netflix, and Wayfair.


Interested in learning how I can do the same for you?

About Alec



“Alec has been instrumental in building the GTM strategy and sales process at PathMatch. Not only is Alec very knowledgeable about SaaS sales strategies, he has also played a huge role in building out our CRM and prospecting tools. We recommend him for anyone who is looking to take their business development efforts to the next level.” 
Nancy Soni  Founder & CEO at PathMatch

Nancy Soni

Founder & CEO at PathMatch

“Before bringing Alec on we didn’t have a truly repeatable and scalable outbound sales strategy in place. Alec has done a fantastic job in implementing the necessary sales tools and customer-focused messaging that has resulted in a 5x increase in meetings with sales qualified prospects."

Abhishek Kirti

Co-Founder & COO at Dresma

“Alec immediately understood our value proposition and ideal customer profile. He helped us refine our lead generation process and set us up with enterprise-level leads that resulted in large deals. Alec's sales development strategy has helped us immensely in scaling our company.” 
Bhaji Illuminati  CMO at Dragonboat

Bhaji Illuminati

CMO at Dragonboat



Coastart Productions

Coast ART Productions is a Los Angeles-based film production company founded by Alec Trachtenberg in 2012. Our internationally acclaimed feature horror film, The Cabin (2018), has acquired both domestic and international distribution and is currently available to watch on a variety of VOD streaming platforms such as Amazon, Hulu, Google Play, Vudu, and Tubi.

Lights, Camera, Sell

Whether you are a budding freelance cinematographer searching for your next gig, a first-time director ready to shoot your first feature film, or an indie producer acquiring funding for your next project, Lights, Camera, Sell will teach you how to succeed through strategic sales techniques used by cutting-edge tech startup companies.


Walking you through the five stages of the sales process, Alec shows you relevant case studies involving a variety of scenarios in the low-budget independent filmmaking process.


Lights, Camera, Sell  will:
  • Show you the negative myths surrounding salespeople formed by our media and society

  • Reveal best practices on asking the right questions

  • Explain how to present your ideas and services in a compelling way


"Alec successfully shows us how the outbound sales development strategies found in Silicon Valley technology companies can be directly applied to the daily activities of independent filmmakers across the globe. If you want to accomplish anything in filmmaking you need to embrace sales as a vital skill to learn."

Aaron Ross, Best-Selling Author of Predictable Revenue


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