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Based in Los Angeles, California, Alec Trachtenberg is an independent film producer, author, sales consultant, and the founder and CEO of Coast ART Productions. With over a decade of experience building and managing the sales teams of some of the most cutting-edge technology startups, Alec has worked with major companies, such as Airbnb, Sony Pictures, Netflix, and Amazon. He applies the sales talents and knowledge he has acquired over the years and consults freelancers, entrepreneurs, small business owners, and  independent filmmakers on how to adapt a sales mindset in their careers.

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Trying to generate more qualified leads and close more deals? Whether you are a freelancer, entrepreneur, small business owner, or filmmaker, learn more about how I can take your business to the next level through a variety of consulting services.  



Coast ART Productions is a Los Angeles based film production founded by Alec Trachtenberg in 2012. 


Some of our titles include the international feature horror film, The Cabin (2018), the short subject drama, Too Far From Home (2013), recognized by the Oceanside Film Festival.


Coast ART Productions has acquired domestic distribution and international distribution for The Cabin (2018) and is available on video-on-demand platforms such as Google Play, Hulu, Amazon, and more.


grab your copy of lights, camera,sell today

Whether you are a budding freelance cinematographer searching for your next gig, a first-time director ready to shoot your first feature-film, or an indie producer acquiring funding for your next project, Lights, Camera, Sell will teach you how to succeed through strategic sales techniques used by cutting-edge tech startup companies. Walking you through the five stages of the sales process, Alec shows you relevant case studies involving a variety of scenarios in the low-budget independent filmmaking process.


Lights, Camera, Sell will debunk the negative myths surrounding salespeople formed by our media and society, reveal best practices on asking the right questions, explain how to present your ideas and services in a compelling way, and more.

“Alec effectively conveys the importance of adopting a sales mindset throughout the filmmaking process."

Matthew helderman, producer & ceo of buffalo 8 & bondit medial captial

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© 2022 by Alec Trachtenberg | Coast ART Productions LLC