SALES STRATEGIST • GO-TO-MARKET EXPERT • PRODUCER • AUTHOR
FEATURED ON
ATTENTION
EARLY-STAGE B2B COMPANIES
Missing revenue targets in early-stage companies is rarely just a pipeline problem. It’s often a combination of unclear positioning, stalled deals, and misalignment across stakeholders.
Many B2B and SaaS companies struggle not because they aren’t generating interest, but because they’re not effectively turning that interest into revenue. Deals lose momentum, value isn’t clearly communicated, and decision-makers aren’t fully aligned, which ultimately slows growth and limits expansion.
So what are the real reasons early-stage companies struggle to close high-value deals and achieve their revenue goals?
THE PROBLEMS:
Only 47% of B2B companies have generally aligned sales and marketing teams.
A majority of product-led companies and technical founders have an insufficient amount of time, skills, or interest in dedicating their efforts in building a sales/marketing strategy that works.
Over 70% of enterprise deals fail due to lack of internal alignment among stakeholders.
SaaS Companies with a self-service model fail to break into mid-market and enterprise-level accounts due to a lack in expertise and resources.
Enterprise deals involve an average of 6–10 decision-makers, making stakeholder alignment critical to closing.
Whether you’re facing challenges closing high-value deals or need a more focused revenue strategy, I help drive growth without the cost and complexity of a full sales team.
SERVICES
You need a partner who can step in at a high level, leading enterprise sales, building strategic partnerships, and shaping go to market strategy around real revenue opportunities. I focus on driving high value deals from initial conversation through close, while translating your product into a clear, compelling narrative that aligns stakeholders and positions your company to win.
WHAT I CAN DO FOR YOU
ABOUT ALEC
I am a sales strategist, film producer, and best-selling author who specializes in helping B2B SaaS companies maximize their revenue by embracing the art of Hollywood Storytelling. With my experience working in the movie industry, I have leveraged my storytelling skills to help technology entrepreneurs and early-stage companies map out their brand story and go-to-market strategy, define their ideal customer profile, and to build a repeatable and scalable sales process that succeeds.
Over the past decade, I’ve focused on leading enterprise deals and strategic partnerships for B2B SaaS companies. I’ve closed $3,000,000+ in revenue with companies like Warner Bros., Netflix, and Amazon by driving conversations, aligning stakeholders, and turning opportunities into signed deals.
Interested in learning how I can do the same for you?
DEALS & PARTNERSHIPS WITH
CLIENT TESTIMONIALS
“Alec immediately understood our value proposition and ideal customer profile. He helped us refine our lead generation process and set us up with enterprise-level leads that resulted in large deals. Alec's sales development strategy has helped us immensely in scaling our company.”
Bhaji Illuminati
CMO at Dragonboat
“Before bringing Alec on we didn’t have a truly repeatable and scalable outbound sales strategy in place. Alec has done a fantastic job in implementing the necessary sales tools and customer-focused messaging that has resulted in a 5x increase in meetings with sales qualified prospects."
Abhishek Kirti
Co-Founder & COO at Dresma
FOUNDER OF
Coast ART Productions is a Los Angeles-based film production company founded by Alec Trachtenberg in 2012. Our internationally acclaimed feature horror film, The Cabin (2018), has acquired both domestic and international distribution and is currently available to watch on a variety of VOD streaming platforms such as Amazon, Hulu, Google Play, Vudu, and Tubi.
Whether you are a budding freelance cinematographer searching for your next gig, a first-time director ready to shoot your first feature film, or an indie producer acquiring funding for your next project, Lights, Camera, Sell will teach you how to succeed through strategic sales techniques used by cutting-edge tech startup companies.
Walking you through the five stages of the sales process, Alec shows you relevant case studies involving a variety of scenarios in the low-budget independent filmmaking process.
Lights, Camera, Sell will:
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Show you the negative myths surrounding salespeople formed by our media and society
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Reveal best practices on asking the right questions
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Explain how to present your ideas and services in a compelling way
