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How to Run a Discovery Call That Actually Diagnoses (Not Just Qualifies)
Most discovery calls qualify prospects instead of diagnosing them. Learn how to run a discovery call that uncovers the real problem, maps the decision, and earns the next step.
Alec Trachtenberg
Jun 23


A Founder’s Guide to Making the First Sales Hire
Hiring your first sales rep won’t fix a broken revenue motion. In this guide for early-stage SaaS founders, learn how to assess revenue readiness before scaling your team. Discover how to evaluate founder-led sales predictability, ICP clarity, buying triggers, sales structure, and revenue stability so your first AE becomes a multiplier, not a costly experiment. Build repeatability before you hire.
Alec Trachtenberg
Feb 26


How to Use Sales Enablement to Win More Deals (Without Sounding Like a Robot)
Sales enablement is just smart storytelling. Build better emails, decks, and case studies—and start closing more deals, faster.
Alec Trachtenberg
Mar 21, 2025


Why Founders Struggle with Sales (And How to Fix It)
Founders struggle with sales by overcomplicating messaging, targeting the wrong people & lacking urgency. Fix that and close more deals!
Alec Trachtenberg
Mar 10, 2025
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