Most non-US founders assume their product will carry them into the US market. It doesn’t. What worked in London, Berlin, or Tel Aviv often breaks when applied to US buyers. The ICP is different, trust is earned differently, and deals move in ways that catch teams off guard. This post breaks down the key shifts you need to make across ICP, messaging, sales motion, US presence, and distribution to actually gain traction.

Forget being another cold email. This is how music tech platforms actually get meetings with record labels.